Building Brands

The Dairy Crest strategy is to build leadership positions in branded and added-value markets across the dairy sector and to invest in industry leading facilities to create competitive advantage.

In the last 5 years alone, we‘ve invested over £200 million in manufacturing, distribution and systems. In addition, we now have one of the biggest above-the-line marketing spends in the UK food industry with an annual above-the-line consumer brand marketing spend of over £20 million. A substantial amount is also invested in training and development every year. We’re going places and you can too.

Our aim is to deliver excellent value to all of our stakeholders - our shareholders, our customers, our suppliers and, importantly, our employees.

Delivering strong brands and continual innovation to the market place, combined with our substantial retailer branded business with the leading multiple retailers, means we are in an enviable position to deliver significant growth and career opportunities for the future across all our business divisions.

Number one in the dairy spreads sector Clover is the UK's favourite dairy spread and enjoyed in over 5 million homes throughout the country. Add in Country Life and Utterly Butterly and you can see why we have the strongest dairy spreads portfolio there is.

Country Life is the number one British butter brand and is a great example of our vision, commercial creativity and ability to develop market leading brands. The brand was relaunched in October 2008 with a £5 million marketing spend. The new TV advertising campaign starring John Lydon, has driven brand awareness up from 18% to 32% and achieved coverage throughout the media. Supported by a full mix of innovative marketing activities including a brand new website: www.enjoycountrylife.co.uk, the brand is going from strength to strength, achieving its highest ever brand value of £59 million and year on year growth of +37%.