| Products and Brands
In the last 5 years alone, we've invested over £200 million in manufacturing, distribution and systems. We now have one of the biggest above-the-line marketing spends in the UK food industry with an annual above-the-line consumer brand marketing spend of over £22 million. We're going places and you can too.
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"In 2007, we will spend over £20 million in above-the-line marketing support for our brands.
National television advertising is carried out throughout the year with our brands constantly reaching into homes throughout the UK."
Richard Tolley – Group Marketing Development Director, Foods Division. |
Our aim is to deliver excellent value to all of our stakeholders - our shareholders, our customers, our suppliers and, importantly, our employees.
Delivering strong brands and continual innovation to the market place, combined with our substantial retail branded business with the leading multiple retailers, means we are in an enviable position to deliver significant growth and career opportunities for the future across all our business divisions.
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 Number one in the dairy spreads sector
Clover is the UK's favourite dairy spread and enjoyed in over 5 million homes throughout the country. Add in Country Life and Utterly Butterly and you can see why we have the strongest dairy spreads portfolio there is.
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 Number one in the mature cheddar sector
With both volume and value up by over 20% in the last year alone, Cathedral City has reinforced its position as the UK's leading branded cheddar. The brand is now worth £127m at retail prices, and set to rise further with new promotions, pack formats and range extensions planned. |
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 Number one in the children's chilled yogurts and desserts sector
The Yoplait Dairy Crest joint venture continues to lead the field and is
now worth £183m at retail. YDC has a commanding 48% share of the children's yogurt market, including the number one brand Petits Filous and 20% of the Light Yogurts category with the number 2 brand Weight Watchers. |
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 Number one in the fresh flavoured milk drinks sector
Frijj is the undisputed No. 1 brand in flavoured fresh milk worth over £30m at retail value and with sales rising year on year. Frijj is a filling snack drink available in a range of flavours including a Limited Edition version produced under licence with The Simpsons.
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 Country Life, the number one English butter brand, is a great example of our vision, commercial creativity and ability to develop market leading brands. Relaunched in 2006 with a £6.0 million marketing spend, its ground breaking TV advertising reached number 4 spot in Marketing Adwatch and picked up a prestigious Clio award. Supported by a full mix of innovative marketing activities, the brand is going from strength to strength.
We are continually strengthening and developing our portfolio of brands and added value products. In addition, we also supply all the leading supermarkets with a range of retailer own brand dairy products, including fresh milk and cheese.
This success has been achieved through the skills and sheer effort of our people, none more so than those on the commercial front line.
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